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PROCESS
Two separate visits to Tangier with full-day excursions to explore the region at large, completed by thorough research and precious local insights.
A two-day positioning workshop with special emphasis on crafting unique hotel experiences and off-the-beaten-path adventures.
OUTCOME
An experience-rich positioning deck complete with in-depth storytelling for each hotel space, F&B venue and ritual.
Website content copywriting in English and French.
CLIENT
Frais Hotel
CATEGORY
Hotel Positioning . Guest Experiences . Website Content
CHALLENGE
Creating a modern Moroccan palace experience offering a unique perspective on this lesser-known destination in the country’s touristic landscape.
Fairmont Tazi Palace Tangier
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