Visits to key historical and natural sites to get attuned with AlUla’s incomparable energy, awe-inspiring landscapes and unique heritage spanning millenia of history.  

Decrypting market insights and worldwide luxury resort trends to infuse the story and experiences with fresh ideas appealing to local, regional and global luxury travelers.

Animation of a two-day workshop, leaning on cultural insiders‘ knowledge and the operational team’s experience on the ground while ensuring we stay true to Banyan Tree’s DNA with the help of the brand and regional teams.

OUTCOME

An illustrated, highly actionable positioning deck whose elaborate storytelling elements were used to animate the hotel’s different communication channels before the opening. 

A set of unique in-villa, in-valley and in-voyage experiences and rituals, with detailed scripts to bring each of them to life.

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